The power of your gaze
Eye-tracking is a form of technology that detects and follows eye movements. This tracking can be used in two ways:
- To collect information about how we look at things, in what order we look at them, what our gaze is drawn to, and how much time we look at something to understand our interests, attention, etc.
- We can also use this technology to interact with devices.
The eye-tracker is a tool that we use to perform eye-tracking. It can be a piece of hardware or a unique device that uses infrared rays to track eye movements, or through your computer, tablet, or mobile using eye-tracking software or applications.
Two ways of seeing
At IRISBOND, we offer both kinds of technology.
Hiru is an external eye-tracking device that allows you to receive information through your eye movements and interact with your computer, phone, or tablet. Hiru is the first eye-tracker prepared to be multiplatform in the world. Mamu is technology embedded in your device, without any hardware required because it utilizes the camera in your device. It is a webcam eye-tracker. Mamu is the eye-tracker that cannot you cannot see.
Together, we make the impossible possible
We can use eye-tracking technology in different sectors. These include marketing and advertising, web or software usability analysis, assistive technology, medical research, healthcare, education, automotive industry, industry 4.0. In each sector, the use of eye-tracking is different. For example, we can use eye-tracking in marketing to analyze attention and understand more consumers’ behavior. In education, eye-tracking can help to offer a more personalized way of teaching and to improve learning. And in health, it is a great help in diagnosing illnesses, to use it as a third arm, or to provide touchless technology to avoid direct contact with surfaces that can become contaminated.
Break the boundaries of reality
Create new rules using eye-tracking technology
Use our technology in your environment, integrate it into your software or try our external devices. Grow and discover new perspectives by transforming the gaze into a natural medium of communication using cutting-edge technology.
We do not impose any limits, will you?
Go further with IRISBOND and eye-tracking technology
The most valued asset of our eye-tracking technology is that it interacts with devices. Our technology can work in three ways:
- with hardware using Hiru,
- through a software (or webcam-based eye-tracking) known as Mamu, and,
- with our SDK, which enables you to interact through the eyes wherever you imagine, from controlling an elevator to a coffee machine.
Call us and, together, we can take eye-tracking technology to the next level.