EYE am eye-tracking
The power of your eye gaze
Eye-tracking is a form of technology that detects and follows eye movements. This tracking can be used in two ways:
- To collect information about how we look at things, in what order we look at them, what our gaze is drawn to, and how much time we look at something to understand our interests, attention, etc.
- We can also use this technology to interact with devices.
We use eye-tracking when we refer to tracking eye movements for research, and we use eye gaze technology for augmented and alternative communication (AAC).
The eye-tracker is a tool that we use to perform eye-tracking. It can be a piece of hardware or a unique device that uses infrared rays to track eye movements, or through your computer, tablet, or mobile using eye-tracking software or applications.
EYE am friendly
The most important aspect of IRISBOND’s eye-tracking technology is that it interacts with devices. To use our technology, we offer three possibilities: with hardware, without hardware, or integrated into other devices. Hiru is the hardware, Mamu is the software (a non-commercialized product), and with our SDK, any integrator can utilize gaze interaction and apply it wherever they can imagine—from an elevator to a coffee machine. Contact us, and together we will take eye-tracking technology to the next level.
What’s Hiru?
An AI-enhanced, MFi-certified eye tracker that allows you to control your iPad and Windows device. Hiru is the first eye-tracker on the market designed to be cross-platform. This means it is ready to work natively with any operating system. Hiru already functions without intermediary applications, with both Windows and iPadOS. Hiru is Made for iPad. It is the only eye-tracker on the market that works seamlessly with both iPadOS and Windows.
What about Mamu?
Mamu is the eye-tracker you don’t see. The eye-tracking technology is embedded in your device, eliminating the need for external hardware as it uses your device’s camera.
Some Use Cases for Eye-Tracking
Gaze interaction and control have endless applications. We can think of many uses for different sectors, and there are surely more. Some fields where our technology can be integrated include: marketing and advertising, web or software usability analysis, alternative communication (AAC), medical research, healthcare, education, automotive industry, and Industry 4.0. Each sector uses it in a different way. For example, in marketing, it is used to better understand consumer behavior through attention analysis; in education, to offer personalized teaching and improve learning; and in healthcare, to assist in diagnosis, serve as a third arm, or function as touchless technology to avoid direct contact with surfaces that could become contaminated.
Ad hoc Projects
We would be delighted if you use our SDK for your integrations. However, if you prefer, you can share your idea with us, and we will assist you with the necessary development. We collaborate with companies to integrate our technology into existing platforms or technologies, bringing eye-tracking to touchless or gaze interaction solutions. In any case, you can always count on our help and advice. We support you in your design or integration, or we can provide you with a custom integration quote. Contact us for anything you need.