Eye-tracking technology integration for businesses & companies
The power of your eye gaze
Eye-tracking is a form of technology that detects and follows eye movements. This tracking can be used in two ways:
- To collect information about how we look at things, in what order we look at them, what our gaze is drawn to, and how much time we look at something to understand our interests, attention, etc.
- We can also use this technology to interact with devices.
We use eye-tracking when we refer to tracking eye movements for research, and we use eye gaze technology for augmented and alternative communication (AAC).
The eye-tracker is a tool that we use to perform eye-tracking. It can be a piece of hardware or a unique device that uses infrared rays to track eye movements, or through your computer, tablet, or mobile using eye-tracking software or applications.
Use-cases for eye-tracking technology
We can use eye-tracking technology in different sectors. These include marketing and advertising, web or software usability analysis, assistive technology, medical research, healthcare, education, automotive industry, industry 4.0. In each sector, the use of eye-tracking is different. For example, we can use eye-tracking in marketing to analyze attention and understand more consumers’ behavior. In education, eye-tracking can help to offer a more personalized way of teaching and to improve learning. And in health, it is a great help in diagnosing illnesses, to use it as a third arm, or to provide touchless technology to avoid direct contact with surfaces that can become contaminated.
Integrate EyeTracking Technology to create your own eye-tracking solution
Use our technology in your environment, integrate our SDK into your software or try our external devices. Grow and discover new perspectives by transforming the gaze into a natural medium of communication using cutting-edge technology. We do not impose any limits, will you?