SECTORS

On this page, we are going to introduce the use of eye-tracking in different sectors. We have chosen those where it has more presence, and we illustrate the use with specific examples. At the bottom of the webpage, you can see some real integrations we have developed in IRISBOND. In neuroscience, this technology provides accuracy and immediacy, for example. When robotizing manufacturing, effectiveness, and security. In automotive, it helps avoid accidents. And in health, it is a touchless technology and can help prevent infections, people with oral speech impairments to communicate with doctors, helps in personalizing treatments or early detection of several diseases. Do you want to learn more? Contact us.

INDUSTRY

It is now possible to use your eyes to control computer screens or operate robotic elements while your hands are busy. With this technology, you can optimise your work environment and improve employee productivity.

AUTOMOTIVE

Create safer, more advanced cars. In this industry, forced to inovation and stay one step ahead of what the market has to offer, eye-tracking opens new paths to testing techniques by focusing on the driver’s gaze.

NEUROSCIENCE

Integrate a non-intrusive and agile technique into your research. You can analyze human behavior and understand why we make certain decisions when reacting to something within our field of view.

HEALTH

Access the computer with your gaze and avoid unnecessary contact with devices in the sterile environment of a cleanroom increasing hygienic safety. Besides, it is a tool for diagnosing and treatment.

And what can we do with eye-tracking in the different sectors?


INDUSTRY

  • When carrying out inspection tasks using a camera, the eyes can be used to direct the camera to where the inspection photograph is to be taken, and an order can be given to take the photo by winking an eye.
  • The concept of the “third arm”, allows people who use machinery or tools which require both hands to give instructions to a robot using their eyes, allowing them to perform additional operations on the machinery, or to manage dangerous tasks.
  • The ability to evaluate employees’ performance, give concrete information or facilitate a more efficient transmission of knowledge and understanding.

AUTOMOTIVE

  • The combination of facial recognition and eye-tracking allows vehicles to obtain information about the driver’s attention, alertness, or concentration behind the wheel, and issue warnings and notifications while driving.
  • eye-tracking is used in test processes and safety inspections, since it provides information – through heat maps, for example – about the focus of the driver’s gaze.
  • Mixed reality systems are even being implemented and combined with virtual reality to identify elements that cause distraction or emergencies while driving.

MARKETING

  • In marketing, it is vital to understand consumer behaviors, preferences, and decisions to predict future behaviors; for this we use, neuromarketing techniques such as EEG, eye-tracking, or implicit response tests.
  • Eye-tracking technology analyzes behavior patterns during a visit to a point of sale (physical or digital) or at certain moments of contact with the brand through exhaustive eye-tracking.
  • The applications are endless, from software/hardware usability, advertising, and product testing in stores, to consumer behaviors…
  • Our application MAMU is a perfect ally because it picks up information in a natural way, without elements that detract from the spontaneity of the consumers’ relationship with the web they are browsing.

HEALTH

  • A child who will develop autism does not have the same gaze as a child who will not. This can facilitate an early diagnosis that can make a difference in their treatment.
  • It is minimally invasive.
  • The same goes for diseases like dyslexia or Alzheimer’s.
  • Touchless technologies such as gesture recognition or eye-tracking are being used by surgeons to consult information on a computer while operating on a patient.
  • Hospital information screens or elevator buttons will have a tendency to become touchless because they are in spaces with a high risk of contagion.
  • Illness Rehabilitation and therapy through apps designed ad-hoc.

If you have any other eye-tracking applications in mind, please share them with us.

We’d love to hear about the use of eye-tracking in different sectors.

Applications, if you can imagine them, we can do them

Examples of eye-tracking in different sectors


Eye-tracking technology removing the need for physical contact in daily life spaces: easily integrable software-only based eye-tracking technology. Intuitive and robust, assuring safety and cleanness for end-users when interacting with devices. It also allows totally inclusive spaces by eliminating barriers in public buildings, hospitals, etcetera. Touchless, inclusive, and 100% COVID-19 free.

A coffee with your eyes?

For the first time, IRISBOND and Azkoyen presented in Barcelona, at the MWC, a coffee maker that you operate only with your eyes. We have combined IRISBOND’s eye-tracking technology with one of the best Azkoyen coffee machines to create a unique product on the market, a touchless coffee machine for offices or public spaces.

More than 1,500 people have been able to make their coffee with their gaze and have found that interaction with the eyes is easy, intuitive, and very practical.

Elevators and eye tracking

We prefer to use touchless solutions in daily transactions, forcing companies and institutions to adapt the user experience to the demands of citizens, workers and clients.

Some technologies that existed prior to the pandemic have now become a necessity. Technologies such as eye-tracking, voice-control, and gesture or facial recognition have been driven by the pandemic to have uses beyond the scope of hygiene.

¿Can you imagine calling the elevator with your eyes?

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We combine head, face and eye tracking technology to understand human reactions and feelings

Understanding if a person is calm, happy, sad or angry is now possible thanks to our combination of head and eye tracking technology. The 3D mapping of human faces, enables us to detect different position changes, translating them into feelings.

Diverse parts of a body can also be used in order to activate, deactivate and interact with different devices, such as closing or opening the hands.

Learn and understand human behaviours from actual performance, not from statements

Understand better consumers, their needs and their attention.

Identify behavior patterns during a visit to a point of sale or at certain moments of contact with the brand.

And you can combine it with other input and biosensors, such as facial expression or electrodermal activity to gather more information.

Use cases go from software & hardware usability, to advertising and product testing in stores.

In this case, we used it to better understand how people choose dishes in the menu of a restaurant.

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