SECTORS

INDUSTRY

It is now possible to use your eyes to control computer screens or operate robotic elements while your hands are busy. With this technology, you can optimise your work environment and improve employee productivity.

AUTOMOTIVE SECTOR

Create safer, more advanced cars. In this industry, forced to constantly innovate and stay one step ahead of what the market has to offer, eye-tracking opens new paths to testing techniques by focusing on the driver’s gaze.

NEUROSCIENCE

Integrate a non-intrusive and agile technique into your research, analyse human behaviour and understand why we make certain decisions, knowing where we look and how we react to what we see.

HEALTH

Access the computer with your gaze and avoid unnecessary contact with devices in the sterile environment of a clean room. It facilitates the work of surgeons and increases hygienic safety.

And, what can we do in those areas?


  • When carrying out inspection tasks using a camera, the eyes can be used to direct the camera to where the inspection photograph is to be taken, and an order can be given to take the photo by winking an eye.
  • The concept of the “third arm”, which allows people who use machinery or tools which require both hands to give instructions to a robot using their eyes, allowing them to perform additional operations on the machinery or to manage dangerous tasks.

AUTOMOTIVE SECTOR

  • The combination of facial recognition and eye-tracking allows the vehicle to obtain information about the driver’s attention, alertness or concentration behind the wheel, and issue warnings and notifications while driving.
  • eye-tracking is used in test processes and safety inspections, since it provides information – through heat maps, for example – about the focus of the driver’s gaze.
  • Mixed reality systems are even being implemented and combined with virtual reality to identify elements that cause distraction or emergencies while driving.

MARKETING

  • In marketing, it is vital to understand consumer behaviors, preferences and decisions to be able to predict future behaviors; for this, neuromarketing techniques such as EEG, eye-tracking or implicit response tests are used.
  • Eye-tracking technology allows for the identification of behavior patterns during a visit to a point of sale (physical or digital) or at certain moments of contact with the brand through exhaustive eye-tracking.
  • The applications are endless, from software/hardware usability, advertising and product testing in stores, to the analysis of consumer behaviors…

HEALTH

  • A child who will develop autism does not have the same gaze as a child who will not. This can facilitate an early diagnosis that can make a difference in their treatment.
  • It is very minimally invasive.
  • The same goes for diseases like dyslexia or Alzheimer’s.
  • Touchless technologies such as gesture recognition or eye-tracking are being used by surgeons to consult information on a computer while operating on a patient.
  • Hospital information screens or elevator buttons will have a tendency to become touchless because they are in spaces with a high risk of contagion.

If you any other eye tracking applications in mind, please share them with us. We’d love to hear them.

Applications, if you can imagine them, we can do them

Touchless Technology
Inclusive and COVID-19-free


Eye-tracking technology removing the need of physical contact in daily life spaces: Easily integrable software-only based eye-tracking technology. Intuitive and robust, assuring safety and cleanness for end users when interacting with devices. It also allows totally inclusive spaces by eliminating barriers in public buildings, hospitals, etcetera.

¿A coffee with the eyes?

For the first time, IRISBOND and Azkoyen presented in Barcelona, at the MWC, a coffee maker that you operate only with your eyes. We have combined IRISBOND’s eye-tracking technology with one of the best Azkoyen coffee machines to create a unique product on the market, a touchless coffee machine for offices or public spaces.

More than 1,500 people have been able to make their coffee with their gaze and have found that interaction with the eyes is easy, intuitive, and very practical.

Elevators and eye tracking

We prefer to use touchless solutions in daily transactions, forcing companies and institutions to adapt the user experience to the demands of citizens, workers and clients.

Some technologies that existed prior to the pandemic have now become a necessity. Technologies such as eye-tracking, voice-control, and gesture or facial recognition have been driven by the pandemic to have uses beyond the scope of hygiene.

¿Can you imagine calling the elevator with your eyes?

Detección de emociones Irisbond

We combine head, face and eye tracking technology to understand human reactions and feelings

Understanding if a person is calm, happy, sad or angry is now possible thanks to our combination of head and eye tracking technology. The 3D mapping of human faces, enables us to detect different position changes, translating them into feelings.

Diverse parts of a body can also be used in order to activate, deactivate and interact with different devices, such as closing or opening the hands.

Learn and understand human behaviours from actual performance, not from statements

Understand better consumers, their needs and their attention.

Identify behavior patterns during a visit to a point of sale or at certain moments of contact with the brand.

And you can combine it with other input and biosensors, such as facial expression or electrodermal activity to gather more information.

Use cases go from software & hardware usability, to advertising and product testing in stores.

In this case, we used it to better understand how people choose dishes in the menu of a restaurant.

Mapa de calor Irisbond

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