Two out of three consumers prefer to use contactless solutions over touch alternatives
- 77% of consumers believe that contactless technology use will increase to avoid physical contact and 62% believe that the trend will continue once the pandemic has passed
- In two years, half of all applications will include at least one type of ‘zero contact’ experiencesuch as eye-tracking, facial recognition or voice control
- Sectors on the rise in the application of contactless solutions include: health, automotive, robotics and industry 4.0, neuromarketing, video games, entertainment, consumer electronics and privacy
- It is estimated that the touchless market will reach a turnover of 13,000 million euros in 2025
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The crisis of the COVID-19 pandemic has changed our perception of what is healthy and safe. Maintaining distance and avoiding contact has become a habit. We prefer to use touchless solutions in our daily transactions, and this has obliged companies and institutions to adapt their user experience to the needs of citizens, workers and customers. As a result, technologies such as eye-tracking, facial recognition and voice control have gained importance in the past year.
Globally, 77% of consumers think that the use of touchless or contactless interfaces will increase to avoid physical contact, and 62% believe that the trend will continue once the pandemic has passed *. “Nowadays, the touchless market is growing the most in the health, automotive, robotics, industry 4.0, neuromarketing, video games, entertainment, consumer electronics and privacy sectors“, stated Eduardo Jaúregui, CEO of Irisbond.
Such is the case that, during these pandemic times, 52% of consumers prefer that personal identification be carried out via facial recognition, and 66% prefer to use their mobile applications in places such as physical shops and bank branches, instead of tactile alternatives **.
“The use of touchless technologies is on the way to having extensive applications for all types of sectors, both for professional use and the ordinary citizen. Although we are currently seeing contactless solutions focused on some biometric options, at Irisbond, we predict that in the future all or several of these will be integrated to give the user total freedom of interaction, making them more inclusive and natural to use”, says Irisbond founder and CEO.
It is not surprising that the touchless market is estimated to reach a turnover of 13,000 million euros in 2025 * and that 50% of applications will incorporate, at least, one type of touchless experience such as the gaze, voice, gestures, virtual reality or augmented reality in the next two years ***.